Graduate Program in Marketing Management (PGPMM)
Wisdom School of Management is heavily involved in studying recent developments in marketing and generating new marketing knowledge as well as in disseminating this knowledge to its students. The goal is to teach students how to achieve distinctive competitive advantages in the market place. This is achieved by taking the best of marketing theory and practice and combining it with contemporary, innovative marketing approaches to meeting challenges in a fast-paced, often uncertain market environment. Our Post graduation in marketing management course is specially designed to foster stronger foundation and innovative marketing skills.
Course Content
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Semester 1
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Principles of Management
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Management Accounting
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Organizational Behavior
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Managerial Economics
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Business Communication
Semester 2
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Consumer Behavior
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Sales and Distribution Management
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Advertising and Public Relations
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International Marketing
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Market Research
Semester 3
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Brand Management
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Services Marketing
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Industrial Marketing
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Social Marketing
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Retail Marketing
Semester 4
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Finance in Marketing
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Network and Channel Marketing
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Integrated Marketing communications
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Customer Relationship Management B
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Business Marketing
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| Eligibity Criteria: Graduate
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| No of Subjects: 20 |
| Fees: INR 25700/- |
| Deration: 2years. |
| Eligibity Criteria: Graduate
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| No of Subjects: 20 |
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